OUR ETHOS

SMOKESILVER TRAVEL was founded on three important principles. Exceptional local knowledge of Africa, personal service to our clients and a contribution to nature conservation and cultural heritage in Africa. These fundamentals - knowledge, service and commitment - are three of the most important criteria by which we select the destinations, accommodation, guides and our preferred local partners.

LOCAL KNOWLEDGE & EXPERIENCE

Africa is not a mass tourism destination, and we believe cannot be adequately represented by travel agents or tour operators who are not intimately familiar with the region's geography, climate, ecology, and people. It is our firm conviction that a travel company cannot do this complicated region justice without being exclusively focused on Africa.

In addition to our extensive experience of living, researching, and travelling in Africa, we have been arranging safaris for people since 2000. We regularly visit the destinations, accommodation and guides to ensure they continue to meet the high standards we demand for our clients. Over the years we've gained invaluable insights that can mean the difference between a good trip and an unforgettable travel experience.

PERSONAL, BESPOKE SERVICE

Every itinerary we create is designed in conjunction with you, our clients, taking into account your own unique interests and circumstances. We don't have a brochure of pre-packaged trips that we're going to try to "sell" to you. We will listen to what you want, make recommendations, and offer advice to guide you through the process of deciding what is best for you. Whatever your travel preferences, we will work through as many iterations of an itinerary as necessary to get to the point where it is just right for you.

This dedication to service is not only a feature upon which we pride ourselves, but is also one of the most important criteria that we look for in our the partners we use in Africa. From the time you contact us, until after you return from your safari, you are assured of the type of friendly, professional, and personalised service upon which we have built our reputation.

COMMITTED TO CONSERVATION IN AFRICA

When discussing safaris to Africa we try to keep as upbeat as possible. After all it's people's important holidays we're talking about. However the scourge of poaching for ivory and rhino horn in particular, will remain one of the greatest challenges Africa faces. We can't imagine you travelling to an Africa where elephant and rhino no longer roam freely.

Conservation is central to our commitment to sustainable tourism in Africa. We recommend places that have these beliefs and practices at the core of their operations. We firmly believe that the most effective way of doing this is by encouraging people to go on safari to Africa. Revenue from the park entrance fees and safari accommodation you pay goes directly to the protection and management of environmentally sensitive areas and endangered wildlife species. As a result despite recent setbacks, Africa's wildlife can continue to drive business and safeguard its own future for all of Africa and those that venture there.

In addition to this general commitment to conservation, we also provide direct financial support to specific projects and organizations involved in conserving Africa's precious natural and cultural resources. Our goal is to ensure that, as a SMOKESILVER TRAVEL traveller, you not only have an unforgettable safari experience, but can rest assured that your journey is helping to create a brighter future for the wildlife, wilderness, and people of Africa.

 

TO DISCUSS A TRIP TO AFRICA THAT IS DESIGNED SPECIFICALLY FOR YOU

CALL   +44 (0) 203 621 8008